Best Practices

One of the best practices in which the Beerfest Asia could follow from Munich’s ‘Octoberfest’ is the size of the event venue. A venue with a greater land area could have been used to cater to the great crowds that attended the event. It could also use the great mass to promote how well organised an event like this could be done in a small country like Singapore and therefore could attract many business deals.
The prices could also be made better, like example the merchandises and souvenirs. The event organisers should also consider those with lesser purchasing power so as to allow them to bring back something to remember. The Munich’s ‘Octoberfest’ had beer mugs as souvenirs. Beerfest Asia could also learn from this so as to enhance its attractiveness.
Beerfest could also learn from Munich’s ‘Octoberfest’ that it could promote more of its own local identities. Local or traditional costumes could be used to portray the culture of Singapore or other activities that promotes the rich heritage and culture.In the ‘Octoberfest’, the Germans had very rich culture identities such as the Bavarian costumes.
Also, the Beerfest Asia could also have much tighter security so that there will be less crimes of stealing or even rash behaviour due to excessive drinking. The ‘Octoberfest’ had security personal in place so as to ensure that souvenirs would not be stolen. Fines were also introduced if thieves were caught red-handed.
Beerfest Asia however did very well in providing toilets for the visitors. It had readily available toilets near the vicinity and there were staffs to direct visitors to the unused toilets so as to make the queue move faster.